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Digital Business Framework - Effectiveness of strategies, local and global

Task

You are to research a company, international or local, that is already a digital business,  or is undergoing a digital transformation. Please select ONE from these two:

∑         IF THE CHOSEN COMPANY IS ALREADY A DIGITAL BUSINESS, you can analyze different aspects of the business, based on the Digital Business Framework we have discussed. You will also need to evaluate the effectiveness of those strategies, in local and global perspectives.

∑         IF THE CHOSEN COMPANY IS UNDERGOING A DIGITAL TRANSFORMATION, you can analyze its changes, based on the same Digital Business Framework we have discussed. You will also need to evaluate the effectiveness of those strategies, in local and global perspectives.

The report will cover the following sections: 

Introduction (~ 200 words)

∑         What is the company that you would like to discuss in the report?

∑         What makes this company suitable for the discussion of digital business/ digital transformation?

∑         Overview of the business, e.g., current performance

∑         The main purpose of the report

Research and Analysis (~ 600 words) - In this section, you only discuss the elements that are applicable to the chosen business. The following questions are for references, you only have to discuss those that are relevant. 

IF THE CHOSEN COMPANY IS ALREADY A DIGITAL BUSINESS:

∑         What is the company's digital business model? e.g. how does the company create, deliver, capture and defend its value differently (from those companies following traditional business model)?

∑         Analyze the business, e.g.  business scope, business model and platform

∑         Analyze the value  chain, e.g. research and development, operations and omnichannel

∑         Analyze the customer connection/ interaction, e.g. customer acquisition, engagement and measure

∑         Analyze the companyís organization and structures, e.g. digital transition, organization design, skills

IF THE CHOSEN COMPANY IS UNDERGOING A DIGITAL TRANSFORMATION:

∑         What is the company's traditional business model? How has it changed?

o    How does the company create, deliver, capture and defend its value, traditionally and digitally?

∑         What are the changes, regarding the business?

o    Has the business scope changed?

o    Does the firm still stay within its core competencies?

∑         What are the changes, regarding the value chain?

o    What are the new technologies that the firm employs?

o    How have they enabled the firm to improve its operation?

∑         What are the changes, regarding customer interaction?

o    Has the firm opened any new channels (online or offline) for customer acquisition?

o    What are the main activities that the firm use to improve customer engagement?

∑         What are the changes, regarding the companyís organization and structures?

o    How has the organizational structure changed?

Evaluation (~ 500 words) - In this section, you will evaluate the effectiveness of the digital business model or digital transformation based on your research and evaluation. E.g., Company X invests in omnichannel, it will be effective in the long-term because... However, it is not effective in VN now becauseÖ

∑         Evaluate the effectiveness of the company's digital business model or its digital transformation, depending on your chosen company

o    If the company is doing well, please provide some forms of evidence. Vice versa, if the company is not doing well, do you expect that would change?

∑         Would those strategies be effective in local and international perspectives? Why or why not? 

Conclusion (~ 200 words)

∑         Provide a summary of your reportís key finding/ analysis

References

∑         Accurate referencing in Harvard style

∑         Good mix of valid and reliable sources

Appendices

∑         Any supporting analysis, diagrams, pictures, etc. that add value to the main report should be included in this section

∑         However, the most important pictures and information should be placed in the main body of your report.

Digital Business Framework - Effectiveness of strategies, local and global

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